The muscles of mastication (masseter, temporalis, medial pterygoid and lateral pterygoid) differentiate from the premuscle mass in branchial arch 1. The premuscle cell laminae and facial nerve branches from branchial arch 2 spread into the face from the lateral aspect of the head. Facial muscles begin to differentiate laterally in the lower face, gradually proceeding to the midline and to the upper face. Around the end of the third month all of the definitive facial muscles can be identified in their definitive position.
Source: Atlas of Human Embryos.